Leads that place themselves
Every website request is checked, matched to the right person and answered within minutes, with a quote or a booking link. Nobody copies and pastes anything.
Send a test lead
Change the answers and watch where the lead goes. This is the logic we build into your site.
Illustrative demo with sample rules. Your rules, team and pricing replace them.
Why fast answers win the job
When someone fills a contact form, they usually filled two or three others too. The business that answers first with something useful, a price range, a time slot, a clear next step, tends to win. The business that answers the next afternoon with a generic thank you tends to lose, no matter how good their work is.
Most small businesses lose speed in the same places: the form lands in a shared inbox, somebody reads it later, decides who should handle it, forwards it, and that person writes a quote from scratch. A lead routing system automates those steps.
How lead routing works
- A smarter form. Instead of one big message box, the form asks the three or four questions you always ask anyway: service, location, timing, budget.
- Qualification rules. Your rules decide what is a good fit. Outside your area, too small, wrong service: the lead gets a polite automatic answer and your team is not interrupted.
- Matching. Good leads go to the right person by region, specialty, language, availability or a simple rotation.
- Instant answer. The client gets a price range or exact quote calculated from your rate card, plus a link to book or reply.
- Follow up. If nobody responds in a set time, the system reminds the assignee, then the manager.
Who this is for
- Agencies and networks. You pass work to partners or freelancers and want it distributed fairly and fast
- Trades and home services. Several crews or estimators covering different areas
- Real estate teams. Buyer and seller inquiries split by area, price range or language
- Recruitment agencies. Candidate and client inquiries routed to the right recruiter by sector
- Photography and creative studios. Requests priced from each creative's rate and sent to whoever is available
Can't a CRM do this?
Sometimes. HubSpot, Pipedrive and similar tools have routing features, and if you already pay for one we can configure it. The catch is that the useful parts (custom pricing rules, assignment by your own logic, quotes in your format) often sit in higher plans, or need workarounds with tools like Zapier that break quietly.
A custom routing layer can sit on your website and feed whatever you already use, or replace it if all you really needed was a list of leads and who owns them.
What we need from you
- The questions you ask every new lead
- Who handles what, and how you decide today
- Your prices or rate cards, even rough ones
- What a bad fit looks like, so the system can filter it out
That is the whole brief. The KLM Studio portal runs on exactly this pattern: a request comes in, it is priced from the photographer's own rate and assigned automatically.
Questions, answered
Will automatic answers feel robotic?
They do not have to. We write the replies with you, in your tone, and the system fills in the specifics: the service, the area, the price. A specific answer in minutes reads better than a generic one the next day.
Can a person approve the quote before it goes out?
Yes. Some businesses want full automation, others want one click approval. We can set it per service.
Does it work with my current website?
Usually. The form can be embedded in most websites. If your site cannot take it, we can build a small intake page on a subdomain.
What if two people should get the same lead?
We can notify a group, give it to the first who accepts, or rotate. You choose the rule.
Keep reading
Tell us how leads reach you today.
A short message is enough. We reply within 48 hours with questions or a first plan, and a clear quote before any work starts. Prefer to answer a few questions? Use the project builder.
- Fixed quote before anything starts
- 50% to start, 50% at launch
- Plain language, no jargon