KLM Sourcing: a site built to generate leads in many countries
A sourcing company needed inbound quote requests from importers worldwide. We built market pages with real content, 35 duty calculators and a short path to a quote.
The challenge
Sourcing from China is a crowded search space with large competitors. A generic page saying we find suppliers was never going to rank. The site needed to answer specific questions importers in specific countries ask.
What we built
- Regional hubs and market pages. More than 120 pages organized by region, country and city, each with information specific to that market
- Import duty calculators. 35 country calculators that buyers can use to estimate landed costs
- Sample report. An example of the deliverable, so buyers know exactly what they pay for
- Simple message. Plain language instead of walls of text, and one clear action: request a quote
- Contact bubble. A fast way to reach the team on mobile
Result
The site now brings inbound quote requests on a regular basis through organic search. It is the model we use when we plan lead generation sites for clients: specific pages, useful tools, honest content and a short path to contact.
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Want something like this for your business?
A short message is enough. We reply within 48 hours with questions or a first plan, and a clear quote before any work starts. Prefer to answer a few questions? Use the project builder.
- Fixed quote before anything starts
- 50% to start, 50% at launch
- Plain language, no jargon