District Airsoft: a big, bilingual, technical catalogue
A specialty retailer with a physical store in Quebec and an online store with more than 1,200 products in two languages. We handle the site, the catalogue, SEO and email.
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The store
District Airsoft sells airsoft replicas, parts, upgrades, gear and repair services from its store in Berthierville, Quebec, and online across Canada. The catalogue is technical: compatibility, specs and variants matter, and customers notice mistakes.
What we do
- Catalogue. Products, variants and specs across more than 1,200 active products, in English and French
- Technical SEO. Fixing language URL problems, duplicate pages and structured data errors that blocked indexing
- Content quality. Improving thin or copied product descriptions, starting with the products that matter most
- Email. Abandoned cart and welcome emails written to work for every customer
- Operations. Clear shipping expectations for a store that is closed some days of the week
What we learned
Bilingual Shopify stores can quietly create thousands of duplicate or broken language URLs, and product pages with short or copied text are easy for search engines to ignore. We now check both on every Shopify project we take on.
Keep reading
Want something like this for your business?
A short message is enough. We reply within 48 hours with questions or a first plan, and a clear quote before any work starts. Prefer to answer a few questions? Use the project builder.
- Fixed quote before anything starts
- 50% to start, 50% at launch
- Plain language, no jargon