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Project

A big, bilingual, technical Shopify catalogue

A specialty retailer with a physical store in Quebec and an online store with more than 1,200 products in two languages. We handle the store, the catalogue, SEO and email.

Type: Shopify store, SEO, catalogue, emailIndustry: Specialty retailMarket: Canada
Laptop screen showing code

old_inventory.csvmessy

titleskuqty
blk tshirt LTS-0112
Black T-shirt - Mts 0018
hoodie grey xlHD-4-
Cap (navy)CP-230
mug white 11ozmissing19
Tote Bag NaturalTB-123

Shopify catalogue0 / 6 clean

Black TeeKW-101 · L, M
Grey HoodieKW-103 · XL
Navy CapKW-104
White MugKW-105 · 11oz
Canvas ToteKW-106
Field JacketKW-107 · S to XL

Duplicates merged into variants, SKUs fixed, missing stock flagged before import.

01The store

A specialty retailer selling technical products, parts, gear and repair services from a physical store and online across Canada. Compatibility, specs and variants matter, and customers notice mistakes.

02What we do

Catalogue

Products, variants and specs across more than 1,200 active products, in English and French

Technical SEO

Fixing language URL problems, duplicate pages and structured data errors that blocked indexing

Content quality

Improving thin or copied product descriptions, starting with the products that matter most

Email

Abandoned cart and welcome emails written to work for every customer

Operations

Clear shipping expectations for a store that is closed some days of the week

Person working on a laptop at a wooden table

03What we learned

Bilingual Shopify stores can quietly create thousands of duplicate or broken language URLs, and product pages with short or copied text are easy for search engines to ignore. We now check both on every Shopify project.

See Shopify for specialty retailers and Shopify migration.

Contact

Want something like this for your business?

A short message is enough. We reply within 48 hours with questions or a first plan, and a fixed quote before any work starts.

  • Fixed quote before anything starts
  • 50% to start, 50% at launch
  • You own the code and the data
  • Prefer a guided form? Build your project brief

We answer by email with questions or a plan. No sales calls unless you ask for one.

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